![]() ![]() In fact, many studies have shown that sound intuitive decision-making depends on the association of the subliminal messages of a given situation with the limbic brain structures formed. Many have shown that making sound decisions based on intuition rather than conscious reasoning is more common than previously thought. For many years, scientists have investigated the role of subliminal messages in marketing, with their findings generating a significant controversy. Neuroscience has opened the door to the consumer’s brain. With advances in neuroscientific techniques, marketing has needed to refocus toward understanding issues like the area of the brain that should be stimulated to transform the consumer’s intention to purchase into a real decision, how information is processed when making a decision, and how personality traits affect the purchase decision.
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